6. Our Process

The No Limit Pitch Practice: Better Relationships, Better results
Many PR firms take a fire hose approach to Public Relations by writing a press release for a campaign and then blasting it to as many contacts as possible. We think that’s like giving a fist full of darts to a blind guy and pointing him in the direction of a dart board.

No Limit is different. We’re the six-time National Dart Association champions who toes up to the line and takes careful aim before nailing the bulls-eye every time. How do we do this? By using a pitching process that has been perfected to an art form and proven to get business-driving results.

  • The Research: It all starts with doing our homework. Buying a database of contacts isn’t our style—we build media lists from scratch for every market we work in, pulling the best writers who cover your brand’s beat. This reduces the time stories spend bouncing around from editor to editor and increases your chance of being included in a feature article.
  • The Pitch: Articles don’t get written because of a fancy press release. Reporters are interested in stories that are of value to their readers. At No Limit, we are experts at extracting the essence of a story and amplifying the highlights to draw both readers, and reports, into the article.
  • The Phone Call: Reporters are flooded by emails on a daily basis. Sending a press release by email isn’t enough to get your story the attention it needs. That why we call every reporter and give them an elevator pitch on why their readers need to know about your story.
  • The Follow-Up: The media landscape is constantly changing. What worked yesterday might not today and what didn’t work last week might work today. By staying in touch with reporters, we ensure that no opportunity for coverage passes us by. It also helps foster the last step and most important step in our pitching process.
  • The Relationship: The secret ingredients to our successful formula are the relationships we’ve built with the media while securing well over 1,000 placements. By consistently providing quality stories and setting up quality interviews, we’ve built a reputation as a go-to source for content. Instead of blindly cold calling reporters, we have contacts call us when they need a story.