Although advertising can be a valuable way to increase brand awareness through strategically placed impressions, public relations builds validation and credibility. When a reporter writes about your brand, they serve as a third-party testimonial. When that same reporter writes a feature story focused on your brand that included interviews from both you + successful franchisee, suddenly you have collateral to support your franchise development strategy. Inspirational momentum. When done right, this can produce better leads on both the franchisee and consumer sides.
what’s SEEN on tv
Every client strives to be seen on the big screen – well, the little big screen at least. We actively pitch national television outlets like The TODAY show, Good Morning America, The Early Show, Fox & Friends, CNN, CNBC, Fox News, Fox Business, Jay Leno. On a local scale, we will help franchisees create powerful visual campaigns so that we can pitch their powerful stories to their local ABC, NBC, CBS, FOX channels.
what’s ENGAGED in the newspaper
We educate top level reporters at Wall Street Journal, LA Times, USA Today, New York Times, Chicago Tribune, Washington Post, Toronto Star, etc. with your story, in addition wire services such as The Associated Press and Reuters. We also specialize in researching local markets to determine the best publications for your story no matter where you need press.
what’s FEATURED in magazines
Magazines are key to the development of your brand through powerful communication. We will not only pitch your story to major magazines such as Entrepreneur, Forbes, Fortune, Inc., Business Week, Newsweek, etc., but will also connect with trades like Franchise Times, Franchising World, Area Developer, Franchise Update, etc. to further franchise development.
what’s DISCUSSED online
Millions of Americans are turning to the internet for their daily fix of news. Whether it be AOL Small Business, Entrepreneur.com or a local Patch, we get your story on sites that foster discussion and enhance your brand’s SEO value.
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