CASE STUDY | how No Limit grew a parking lot striping company to 17 locations
Founded in 2008 by three friends seeking to revolutionize a $1 billion segment of a $29 billion industry, We Do Lines is a full-service parking lot striping franchise. Putting state-of-the-art technology in the hands of its trained professionals, the brand enhances the overall aesthetics of the property and makes parking lots everywhere safer, cleaner and more functional.
Business Challenge:
Though armed with a creative name and plans to build synergy in a fragmented market, We Do Lines came to No Limit with little industry buzz surrounding the brand. The founders were delving into a virtually untapped market with a new concept, but weren’t garnering the attention needed to take the brand to the next level. Our challenge was to take an emerging brand from an industry starter to an industry leader.
Strategy:
Build local and grow global. Starting at the local level in the company’s Connecticut headquarters, No Limit grew brand awareness for We Do Lines. The franchise expanded to six territories in its first nine months of franchising, with the No Limit team working through each market to create a buzz surrounding the brand, leading to a higher sense of awareness and coverage throughout the region.
Results:
With more than 50 interviews secured, We Do Lines received substantial media attention in its local markets as well as nationally. Key generators of franchise leads came through local press in the brand’s home base in Connecticut as well as media placements in The Miami Herald and the national magazine, Entrepreneur.
We Do Lines – Entrepreneur Jan. 2011
CASE STUDY | how No Limit built impactful media opportunities for revived wireless brand
No Limit Media Consulting started working with Wireless Zone in early 2009. Founded in 1988 as “The Car Phone Store,” Wireless Zone has become the nation’s largest premium wireless retail franchisor and was ranked the No. 1 franchise in its category by Entrepreneur magazine. Every store is independently owned and operated, exclusively offering Verizon Wireless products and services. In 2009, the more than 400-unit franchise awarded more than 100 new franchise locations, setting a strong tone despite the rocky economy. Prior to retaining No Limit, Wireless Zone had worked with multiple PR agencies, with limited results.
Business Challenge:
With limited PR results, Wireless Zone was seeking a significant increase in not only the quantity of coverage but the quality of media coverage. As a 20-plus-year-old brand, Wireless Zone’s media footprint was limited to local press and little expert attention.
Strategy:
No Limit implemented a local-to-global campaign, in which No Limit placed a key emphasis on franchisee openings supported by development strategy in order to increase publicity as well as franchise leads for new locations. Additionally, No Limit took an extensive audit of existing franchisees to identify which entrepreneurial journeys could be publicized in the media. Finally, No Limit established several story pitches framing Wireless Zone as an industry expert to increase trade press and national media coverage.
Results:
Since working with No Limit, Wireless Zone has nearly doubled its total number of locations to more than 400, adding nearly 180 units over the last 18 months. From a PR standpoint, Wireless Zone’s CEO has been featured in many national features, including on CNBC and Fox Business, talking about the brand’s relationship with the wireless industry; Wireless Zone’s franchisees have seen an increased amount of local press, including more than 200 feature stories; and the brand has been featured in Entrepreneur Magazine, New York Times, Washington Post, Wall Street Journal, USA Today, Inc. Magazine, among others. Finally, all of the press has successfully been merchandized through the power of Social Media, increasing SEO value as well as providing due diligence material for would-be franchisees.
