Tag Archives: brand content

Social Media as a Brand Management Tool

An interesting article just came out on http://www.Web2Journal.com, regarding a study released by Deloitte claiming that 74% of people that social media needs to managed in order to minimize negative effects on a company’s brand. The article argues the point that 74% is too low of a number, as EVERYONE should believe that social media has the ability to impacts business’s image.

Among the examples writer Bruce Johnston uses in his article include United Airlines and Goldman Sachs, who both chose to not be active enough in using social media as tool to communicate with customers. In choosing this route, these companies have received negative responses, which are now permanently on the internet . All of these consumer-created negative comments could have been diffused and resolved if these companies worked to connect through social media.


[youtube=http://www.youtube.com/watch?v=5YGc4zOqozo&hl=en&fs=1&]

Companies of all sizes need to be active in social media if they care about their public reputations (and they should!). Hiring a social media expert to train your company can and/or manage your social media can go miles and miles to improving your standing with consumers.

–Posted by Max Blau @MaxBlau

What Kind of Content Should I Blog?

Far too often I read random blogs that talk about, well, nothing. I don’t care if you took a drive this weekend, or if you washed your car, or if you woke up early, drank coffee, read the newspaper and then went for a jog. Frankly, I don’t have time to care. Now, if you were writing that you went driving and picked up a hitchhiker, or your attractive, single, female neighbor washed your car and then asked (I will stop there), or if you woke up early, drank too much, and then you swore you saw Papa Smurf when it was really just a small person, then perhaps.

The same can be said for any franchise blog.

I want good content. I want thought provoking content. I want content that will make my brain spin, creatively. And so do your potential franchisees.

But good content takes time. This is why I suggest outsourcing.

However, if you are a franchisor and you are adventurous enough to write a blog, remember these things.

  • Provide GREAT Content: Write about industry trends. Write about franchise growth. Write about issues. Write about problems you face as an organizing. Engage your readers in your writing.
  • Equally Important – Stay on Schedule: Your readers won’t come back if you write once a month, and then skip a few months, then write again. Just like a franchise, consistency is vital to success.
  • No Need to Write Long: I probably do it too much, but short, quick tidbits about news items, photos, or media placements are attractive to the reader.
  • Talk About Your Growth: Why not? It’s a way to develop leads. It’s a way to interact with existing and new zees about your strategy. You are now the media.