Tag Archives: franchise communications

WHAT DID I SAY: Newspaper Goes Online Only


I am overwhelmed with feeling. First, sad because yet another newspaper is disappearing. Second, pumped because we are on the brink of the future.

Seattle Post-Intelligencer is going WEB ONLY. Yes, ladies and gentlemen, the world of traditional media is facing extinction in its traditional form and adapting to better fit the direction of our nation. This, my friends, will be a prime example of survival of the fittest – and the Post-Intelligencer is in the lead.

The Rocky Mountain News collapses – disappears and dies. But what if their editors and publisher had a better grip on reality and directed all attention toward progressive online communications? Would they still be breathing, and not only have heartbeat, but be thriving?

The Post-Intelligencer, Seattle’s oldest paper is also one of the nation’s smartest publications. They got it right. ONLINE is where newspapers should live.

Just you watch, they will also be the first to go back into hands when electronic newspapers are introduced. And watch, the value of the newspaper will skyrocket – as long as the editors and publisher stays strong and keeps innovating.

My favorite part about this is that the news is progressing into online media – a world where the term “Social” will replace “Traditional”. It WILL not happen – it has ALREADY HAPPENED.

Also, I love the fact that PR firm just don’t get it. They have not progressed. Which brings on decision time: Will you, the PR firm, be the Rocky Mountain News; or the Seattle Post-Intelligencer? Or will the Seattle Post-Intelligencer by the No Limit?

We are progressing our clients forward, as should you. Our clients are NOW the media. Our clients are now the future. I hope you join this bandwagon and progress into online tactics for forming effective communications strategies.

Budgeting Communications a Must for 2009

This year has been a horrible year. Budgets are getting slashed and many franchisors are conserving as much cash as possible for 2009. However, the double edge sword of the matter is that CEOs are pushing their franchise sales teams to generate more qualified leads and close more qualified deals. The problem is that without creative measures, leads will not magically come in all by themselves.

Creativity will be a huge trend in lead generation campaigns in 2009. But creativity comes at an expense.

I know it’s time to conserve cash, but if these creative measures can produce steady leads and your top notch team can close the deals, then isn’t it better to spend in a horrible economy? Won’t spending help your brands not only survive but thrive ahead of the competition?

If you haven’t invested in a communications team to drive leads in 2009, you should. In fact, you must. If your brand falls behind the curve, the competition will take over and when things go from horrible to great, your brand will be too far behind the competition in relevancy.