Businesses from all different industries are diving into social media at an exceptional rate, but what if your entire business concept was built on social media? One New York restaurant is pushing the envelope and doing what No Limit consistently facilitates, bridging the gap between social media and real world actions.

4Food is a new burger joint concept that revolves around social media. Orders are taken by staffers using iPads and there is a 240-foot screen on the wall with live Twitter feeds and Foursquare check-ins. The greatest asset that 4Food possesses is customization. 4Food allows customers to completely build their own menu item, each and every time they visit. They can post these created menu items online through 4Food’s community website, and also through their own social networks. In total, there are over 96 BILLION different burgers that can be made with 4Food’s unique ingredients.

CEO Adam Kitron has put the entire marketing budget in the hands of 4Food’s consumers. In order to have customizability and high quality ingredients, costs needed to be cut elsewhere. Kitron believes that word of mouse marketing and social networking are not only the future of advertising and marketing, but also the present.

This unique mindset has gotten the startup a plethora of press including a CNN Money feature with video. No Limit is observing brands finally bridging the gap between social media and the real world. No Limit has successfully launched many social media campaigns that have done this for their clients. Weekly deals such as Social Wednesdays (Lenny’s Sub Shop), Funday Mondays (Philly Pretzel Factory), and Toppers Tuesdays (Toppers Pizza), are three examples of where socially savvy customers are presented with exclusive social media deals and called into stores. Toppers Pizza and Desert Moon are also launching social media campaigns in which they give fans the option of creating the next menu item. The winner’s menu item will be launched system-wide in January 2011.

Bridging the gap between the real world and the social media realm is a challenge, but when companies do it right, like 4Food and No Limit’s clients, the payoff is worth it.

A Blog Post By: Chad Bryant (@chadtbryant)
Chad is a member of the Social Media Squad for No Limit. He recently became a season ticket holder of the Atlanta Thrashers and will soon become the mayor of Philips Arena.