I am overwhelmed with feeling. First, sad because yet another newspaper is disappearing. Second, pumped because we are on the brink of the future.

Seattle Post-Intelligencer is going WEB ONLY. Yes, ladies and gentlemen, the world of traditional media is facing extinction in its traditional form and adapting to better fit the direction of our nation. This, my friends, will be a prime example of survival of the fittest – and the Post-Intelligencer is in the lead.

The Rocky Mountain News collapses – disappears and dies. But what if their editors and publisher had a better grip on reality and directed all attention toward progressive online communications? Would they still be breathing, and not only have heartbeat, but be thriving?

The Post-Intelligencer, Seattle’s oldest paper is also one of the nation’s smartest publications. They got it right. ONLINE is where newspapers should live.

Just you watch, they will also be the first to go back into hands when electronic newspapers are introduced. And watch, the value of the newspaper will skyrocket – as long as the editors and publisher stays strong and keeps innovating.

My favorite part about this is that the news is progressing into online media – a world where the term “Social” will replace “Traditional”. It WILL not happen – it has ALREADY HAPPENED.

Also, I love the fact that PR firm just don’t get it. They have not progressed. Which brings on decision time: Will you, the PR firm, be the Rocky Mountain News; or the Seattle Post-Intelligencer? Or will the Seattle Post-Intelligencer by the No Limit?

We are progressing our clients forward, as should you. Our clients are NOW the media. Our clients are now the future. I hope you join this bandwagon and progress into online tactics for forming effective communications strategies.