Tag Archives: franchisee

Amazed by Lack of Creativity/Passion From Job Candidates

One of the most challenging aspects of running a progressive communications firm focused on franchising is training the employees to understand how to effectively use our communication outlets for driving franchise leads, consumer awareness and overall branding for our clients Another challenge has been finding the RIGHT employees who will fit our strict bill of premiere staffers. We try to strengthen our process by hiring this elite/higher tier of employee – which we have had the fortune of doing so with our current stuff. However, as our growth continues, finding the right NEXT employee candidate has been challenging, in part to the lack of creativity/passion and carelessness shown in applications.

We want elite employees – and only those who are willing to go the extra mile for our clients while passionately fighting for their success.

Thankfully, our growth has been maintained. Alongside our growth has come the need to hire the more elite employee profile. However, I have been greatly disappointed by the lack of passion, creativity and carelessness made by the majority of those applying to work at No Limit.

Franchisors experience these same problems. They are over flooded with under qualified candidates. Good thing for us – we are experiencing the same thing – isn’t that called walking in the shoes of?

Much like a good franchisor, we have set our qualifications high. Much like a franchisor, by doing so, we hope that having a stronger staff will make for team members who are long lasting and can survive any challenge thrown their way.

In order to earn a spot at our discovery day (interview) a candidate must first show experience. If you are a franchisee and have a background in service concepts, chances are the elite restaurant systems won’t qualify you. Similarly, if you have a background in something other than PR, Social Media, journalism or communications – you won’t be a fit for us.

For a franchisor, they want precision. Someone who can follow a system. We are the same.

During our application stage, applicants should spell check, research our brand, understand it and develop a passion for it – as detailed in their cover letter. By following these steps, a candidate can instantly lift themselves into the next step – our discovery day.

We have used Social Media tactics – Facebook, LinkedIn, Blogger and Craig’s List to open the floodgates of resumes. More than 90 percent of them had either/or both spelling errors, no cover letter, poor facts, and no creativity/passion, which amazes me, especially since the fight MUST be top notch to stand out to an employer. No wonder high unemployment  rates exist.

Similarly, this economy has forced franchisors to buckle down on candidates who fit the bill of a future franchisee. They are being stricter to limit bad franchisees. We are the same.

Thus, if you want to be a franchisee – STAND OUT. Franchisors don’t want sub-par zees, and we definitely don’t want careless, sub-par employees.

Posted by NICK POWILLS

Franchising Becomes Attractive When Economy Slows


When the economy tanks, business everywhere feels the repercussion of that no matter whether you are small business or big business. As we’ve experienced in the past year, it puts millions of people out of jobs, and in this recession, creating record high unemployment rates.

But, for franchises, this could be a unique opportunity to attract extremely talented businesspeople to become franchisees of your brand. For those who are in the position, buying a franchise could mean a job again. The down economy then is actually a great recruiting time for a franchises franchise development team. Although franchising isn’t for everyone, it can signify the ability to own your own business , be your own boss, but at the same time, have corporate support systems in place to back you up.

Over the past couple of months, many articles have been written about franchising heating up while the economy cools down. Franchising can be a solution for laid-off workers. That is why franchises should recruit even harder during an ailing economy. There are people out there who can invest in your franchise if they are sold on it. Your recruitment efforts are the last thing you want to fall apart during an economic slowdown. Logically it makes sense, if you can’t keep attracting new franchisees, you are in a more vulnerable position.

PR can help show prospective franchisees that although the economy is suffering, your franchise is still seeking franchisees and that means your growing!

-Posted by Kristen Healey @kristenhealey