Franchisees | No Limit

Time and time again, No Limit continues to surpass client expectations by delivering exceptional results. Our latest example of this comes with Pita Pit, a 180-unit chain that has spent the better part of this summer on the Fox & Friends morning show. Despite having no locations in New York City, No Limit managed to place the Idaho-based franchise in front of television viewers nationwide for eight straight weeks.

In the past month since Pita Pit first was featured on Fox & Friends, the results have already been staggering. Pita Pit has received more franchise applications during that period than it has in any other month since its incorporation in 2005. Not only has this exposure helped Pita Pit generate unprecedented franchise leads, but has also come at a relatively low cost, primarily in the form of set construction.

By getting the fast casual brand onto a program with an average daily viewership of 1.3 million people, No Limit continues to strengthen its reputation for delivering results in a down economy. Pita Pit joins a growing list of clients featured on national television. Earlier this year, our company also booked two other clients—Huddle House and Philly Pretzel Factory—on Fox & Friends. All three companies have immensely benefited from our efforts. That’s the power of Franchise PR—exposing brands and generating leads to previously untapped audiences.

To read more on Pita Pit’s progressive tactics, check out NRN’s recent article on the fast casual franchise here.

A Blog Post By: Max Blau (@maxblau)
Max is the Social Media Director at No Limit. He is a recent graduate of Emory University and manages the music blog War on Pop.

The question popped up (in basics): If my franchise concept uses Social Media/Social Networking properly, will that drive traffic to my Web site and thus equate to franchise sales?

Yes.

Social Media and Social Networking, just on the surface, can increase your consumer brand awareness. It is a new breed of advertising.

Take a look at yourself, your habits, and your interactions. Do you own a DVR? Do you fast forward through commercials when watching your favorite shows? If you answered yes, then you are a marketers/advertisers worst nightmare, as they just spent thousands for you not to value their crappy commercial.

When you read the newspaper, do you really read the ads? Maybe on Sundays when you are looking at potential future purchases, but those ads are usually looked over – unless they are really flashy, catchy, and have something to offer.

When you listen to the radio, do you pay attention to the advertisements? Probably not. I even purchased satellite radio so I never had to listen to one again.

Now, look at your Internet ads. Do you look at Google Ads? Do you look at those text advertisements buried in the text of stories on CNN? I don’t.

But, what if I communicated with you, on a personal level, about my brand, what my brand is doing and how I plan to give you something just for listening? What if this isn’t SPAM? What if it is personal connections? Do you pay attention? I do.

Back to the question: If I do this, will I get that? Yes. Do you have the time to do that? No. That’s why there are partners who really understand this. Young folks who can grip what they should say to consumers, because they are one of them.

There are ways for franchisors to utilize these options and see a return. There are tricks to delivering ROI. If you are interested in learning more, communicate with me on a personal basis, email me at hello@nolimitmediaconsulting.com. I would be more than happy to answer all of your questions on a personal level.