Franchising | No Limit

With the help of No Limit Media Consulting, Toppers has turned what can often be a boring event into something much bigger and more exciting. Look no further than Toppers’ recent opening in Cincinnati, Ohio on October 2nd for proof of what Franchise Public Relations and Social Media can do for a brand’s event.

In what has become a tradition for the brand’s store openings, franchisees Bob, Dave and Rick Fullarton gave away free pizza for a year to the first 50 customers in line for the opening! Led by No Limit PR specialists Kristen Healey and Hilary Cadigan, Toppers managed to secure a ton of press in the local market promoting the opening (including TV, Print and Radio). Social Media continued the hype by not only extending the life of their press, but also hyped up the event across their Social Media profiles.

Check out the combined results of No Limit and Toppers’ combined efforts craziness below!

Tomorrow, Toppers will be at it again as they open another store in the Bay View neighborhood in Milwaukee, Wisconsin. Expect equal, if not more people to turn out as this fall right in the heart of Toppers country! People are already in line to claim their free pizza for a year, despite the store not opening until tomorrow morning at 10:30am! So RSVP on Facebook, get in line now and become a part of Toppers’ fanatical following!

A Blog Post By: Max Blau (@maxblau)
Max is the Social Media Director at No Limit. He is a recent graduate of Emory University and manages the music blog War on Pop.

While attending the IFA Convention

Small Franchisor? No Problem -- Good Morning WSJ

in San Antonio this year, we noticed a trend – a trend in opinion. Every single franchisor is trying to figure out what’s next in developing qualified franchise leads. Unfortunately, though, just like the last 50 years of IFA, I doubt the next 50 is going to produce that magic bullet.

The same goes for PR.

While our methodology may not be the ultimate solution, it is working. Case-in-point, we have a 10-unit tax preparation concept that we just placed in the Wall Street Journal. Take a peek at the online story, but take a good look at the print story – a giant photo of the CEO, Nick Rizzi, full of branding and powerful words – including our favorite, franchising. Additionally, we placed our supplier client, Store in a Box, and our powerhouse brand, Qdoba, in the story.

Old technology would have been us praying for this story to appear. New technology was us taking control.

Over the last year, we have eliminated the term “PR” and replaced it with progressive communications, a fine-tuned blend of Social Media + Traditional PR that is built on relationships. This story wasn’t chance. It was built from a relationship with a reporter – a reporter who understands that when No Limit calls, we are actually calling with a story.

This is just one example of our relationships coming to fruition. Three hour segment on Fox & Friends; a return visit to Fox & Friends; Business Week, New York Times, 15 + WSJ interviews; local press that drives franchise leads; local TV that drives consumers; Social Media that interacts; Associated Press; Reuters; Fox Business; CNBC. This is what progressive communications tastes like.