Tag Archives: franchisor blogging

Inmate, Former Football Star Blogs

Former Ohio State Buckeye football sensation Maurice Clarett will have a job after serving his 2006 conviction for aggravated robbery and carrying a concealed weapon – at No Limit Media Consulting.

While I am joking (I think), the inmate certainly understands the power of Social Media (as quoted on ESPN.com.

“There’s no need to talk to a reporter these days. I am my own newspaper. I am my own editor. I am my own censor. I am able to put things into the proper context,” he writes in an entry dated Feb. 28. “I am able to control the content and I am educated enough to accurately express myself. I am able to distinguish to people in a unique fashion that football is just something that I do. Football is not Maurice Clarett.”

There is no need to talk to a reporter these days – he says. Hmm. Isn’t that what I have been preaching to my public relations clients for the last year. YOU have the ability to become the media with Social Media. The power is, well, unbelievable.

I still HIGHLY value traditional forms of media – but, franchisors can now promote their own news through blogging. Blogging provides an outlet where everything you think is news, is, well, news.

Think about the power.

David Asarnow Does Things Right — Separate Facebook Pages

In today’s society, it seems, especially in the business world, everyone is trying to gain an edge. This includes carefully monitoring what people do in their personal spaces.

For instance, I was recently working on a proposal for a new account, when I happened upon the marketing coordinator’s Facebook page. Unfortunately for her, it was not set to private and includes some very racy photos. This is a problem for brands — especially since her job description includes bits about the brand she represented. Now, is it wrong to have these images in your personal space? I will let you be the judge. But, if I am a potential franchisee who leans a little more on the conservative side, will I want to join a system where my support staff is a little on the edgier side? Maybe not.

David Asarnow, CEO of Clix Portrait Studios, does things right. He keeps business and personal seperate. Take a look.

[youtube=http://www.youtube.com/watch?v=rlzb0M48YYg&hl=en&fs=1]