Franchisors | No Limit Agency

Time and time again, No Limit continues to surpass client expectations by delivering exceptional results. Our latest example of this comes with Pita Pit, a 180-unit chain that has spent the better part of this summer on the Fox & Friends morning show. Despite having no locations in New York City, No Limit managed to place the Idaho-based franchise in front of television viewers nationwide for eight straight weeks.

In the past month since Pita Pit first was featured on Fox & Friends, the results have already been staggering. Pita Pit has received more franchise applications during that period than it has in any other month since its incorporation in 2005. Not only has this exposure helped Pita Pit generate unprecedented franchise leads, but has also come at a relatively low cost, primarily in the form of set construction.

By getting the fast casual brand onto a program with an average daily viewership of 1.3 million people, No Limit continues to strengthen its reputation for delivering results in a down economy. Pita Pit joins a growing list of clients featured on national television. Earlier this year, our company also booked two other clients—Huddle House and Philly Pretzel Factory—on Fox & Friends. All three companies have immensely benefited from our efforts. That’s the power of Franchise PR—exposing brands and generating leads to previously untapped audiences.

To read more on Pita Pit’s progressive tactics, check out NRN’s recent article on the fast casual franchise here.

A Blog Post By: Max Blau (@maxblau)
Max is the Social Media Director at No Limit. He is a recent graduate of Emory University and manages the music blog War on Pop.

One of the most challenging aspects of running a progressive communications firm focused on franchising is training the employees to understand how to effectively use our communication outlets for driving franchise leads, consumer awareness and overall branding for our clients Another challenge has been finding the RIGHT employees who will fit our strict bill of premiere staffers. We try to strengthen our process by hiring this elite/higher tier of employee – which we have had the fortune of doing so with our current stuff. However, as our growth continues, finding the right NEXT employee candidate has been challenging, in part to the lack of creativity/passion and carelessness shown in applications.

We want elite employees – and only those who are willing to go the extra mile for our clients while passionately fighting for their success.

Thankfully, our growth has been maintained. Alongside our growth has come the need to hire the more elite employee profile. However, I have been greatly disappointed by the lack of passion, creativity and carelessness made by the majority of those applying to work at No Limit.

Franchisors experience these same problems. They are over flooded with under qualified candidates. Good thing for us – we are experiencing the same thing – isn’t that called walking in the shoes of?

Much like a good franchisor, we have set our qualifications high. Much like a franchisor, by doing so, we hope that having a stronger staff will make for team members who are long lasting and can survive any challenge thrown their way.

In order to earn a spot at our discovery day (interview) a candidate must first show experience. If you are a franchisee and have a background in service concepts, chances are the elite restaurant systems won’t qualify you. Similarly, if you have a background in something other than PR, Social Media, journalism or communications – you won’t be a fit for us.

For a franchisor, they want precision. Someone who can follow a system. We are the same.

During our application stage, applicants should spell check, research our brand, understand it and develop a passion for it – as detailed in their cover letter. By following these steps, a candidate can instantly lift themselves into the next step – our discovery day.

We have used Social Media tactics – Facebook, LinkedIn, Blogger and Craig’s List to open the floodgates of resumes. More than 90 percent of them had either/or both spelling errors, no cover letter, poor facts, and no creativity/passion, which amazes me, especially since the fight MUST be top notch to stand out to an employer. No wonder high unemployment rates exist.

Similarly, this economy has forced franchisors to buckle down on candidates who fit the bill of a future franchisee. They are being stricter to limit bad franchisees. We are the same.

Thus, if you want to be a franchisee – STAND OUT. Franchisors don’t want sub-par zees, and we definitely don’t want careless, sub-par employees.

Posted by NICK POWILLS