Welcome to the beginning of unlimited options for developing credible brand content. At No Limit Media Consulting, we pride ourselves on the ability to provide our clients with progressive communications – communications 2.0.
Public Relations firms of the past have relied on old technology to develop communications campaigns for their clients. Of course newspapers, magazines, radio, and TV serve an extreme purpose in any publicity campaign – but now, those campaigns stretch much deeper, into Web 2.0 and connecting staple media with new age interactions to increase the value and reach of your story.
The articles secured no longer stop at just being a beautiful placement, now there are many more ways to prolong the value by distributing the content via the Web and using each article as collateral in franchise lead development.
The franchise industry has traditionally been behind the curve in regards to new technologies. Very few have learned how to utilize Social Media / Social Networking properly. Very few have challenged their PR firms of the past to deliver virtual results that complement the paper results.
Change is now. You cannot approach new media with old thinking. Communication processes must progress forward.
At No Limit Media Consulting, we mold your brand campaign to best fit your brand. There are no more one-size-fits-all campaigns.
Each brand is different and unique. We cherish this and relish in the ability to drive colorful results for your brand that will not only drive consumers to your franchise locations, but prospects to your franchise sales teams.
Target market publicity has never before reached into Web 2.0. Now it can. With 70 percent of the world’s adults logged onto a Social Media / Social Networking medium, there is no reason why your concept cannot be in front of their eyes in their personal space – capturing all of their senses.
Traditional media with a twist of virtual experimentation – that is how we like to play.
It’s our job to be your communications guru and ambassador. We look forward to the opportunity to drive your brand awareness in an innovative way.
Traditional Media
While advertising is a valuable way to increase brand awareness through strategically placed impressions, public relations builds validation and credibility. When a reporter writes about your brand, they serve as a third-party testimonial. When that same reporter writes a feature story focused on your brand that included interviews from both you and a successful franchisee, suddenly you have a recipe and collateral to support your franchise development strategy. When done right, this can produce better leads on both the franchisee and consumer sides.
what’s SEEN on tv
Every client strives to be seen on the big screen – well, the little big screen at least. While we will need a powerful story to connect you to national television outlets like The TODAY show, Good Morning America, The Early Show, Fox & Friends, Big Idea, CNN, Fox Business, Jay Leno, etc., we will actively pitch your brand to these outlets. Locally, though, we will help franchisees create powerful visual campaigns so that we can pitch their powerful stories to their local ABC, NBC, CBS, FOX channels. Television is a powerful outlet for promoting your brand, and that is why it will be essential to create powerful, customized potential television segments to drive attention to the brand.
what’s ENGAGED in the newspaper
Newspapers have been around forever, and there is a reason why. Everyone loves holding onto a newspaper and engaging their minds in the pages within. For this reason, newspapers will be a valuable outlet for your media relations campaign. We will strive to educate top level reporters at Wall Street Journal, USA Today, New York Times, LA Times, Washington Post, etc. with your story. Also, we will pitch reporters at wire services such as The Associated Press and Reuters, as these wire services have extensive reach to potential customers and franchisees. Also, we will pitch to reporters on local levels as a part of our growth and support strategies.
what’s FEATURED in magazines
Magazines are key to the development of your brand through powerful communication. We will not only pitch your story to major magazines such as Entrepreneur, Fortune Small Business, Inc., Business Week, Newsweek, etc., but we will also help locate award opportunities and powerful ranking opportunities to build your credibility. Trade magazines, such as Franchise Times, Franchising World, Area Developer, Franchise Update, etc. will also be a part of our game plan, as well as trades, newsletters and even Web sites focused on the your industry.
what’s DISCUSSED on radio
Millions of Americans listen to the radio – usually while they are commuting – as such, the radio is a valuable outlet for pitching your story. Potential customers and franchisees listen to the radio, so we want them to hear your story. We will pitch local stations, as well as national programs on NPR. And, when developing a DMA, we will pitch them too.
Social Media
Social media is a cultural evolution, a change in how humans interact, socialize and communicate. Through blogs, networks and other social sites, franchisors now have access to a virtually limitless array of communication tools. We can reach people – and reach out to people – like never before, essentially blurring the lines of business and personal and expanding our direct reach into our customer’s and potential franchisee’s personalized space.
This introduces a new and enlightened way to approach marketing. Current marketing strategies are aimed at creating action – entice them, excite them, get them in the door! But Social Media is about creating connections. It’s about fostering a relationship that in turn creates mutual loyalty.
But where do you begin?
The good news is the dialogue has already started. We promise people are talking about you – good and bad. Becoming a part of that conversation is key. We’re here to guide you through the ever-changing, always noisy cyber space and determine what outlets will allow us to access, engage with and motivate your current and potential consumers. We bring to the table a vast knowledge of Web culture, Social Networks and new media opportunities, and we have marketing ideas coming out of our ears!
To top it off, we know franchising. All efforts will focus on wider, improved methods designed for franchise growth – both in leads and customers.
We connect you to social communities and conversations so that you can transform your relationship with consumers, improve your reputation and ultimately, increase your sales.
Sure, it’s scary to comprehend new technologies, but that’s why we are here as your guide. The bottom line is: you can’t afford not to be a part of this network, this conversation, this opportunity.
Social Media / Social Networking can be a cost effective, yet time consuming, way to drive franchisee leads and consumer awareness. As a part of our strategy, we will help coach you and develop your online presence for better searchability in a lead generation campaign.
We will be your partners in better understanding the options, where we will develop the following initiatives as we launch your brand into Web 2.0 – the new wave of communications, technology and brand building. It is important, however, to understand that the more distributed a brand becomes, the stronger its management needs to be – this is why we must ensure consistency in the management of your Social Networking life.
Throughout the process, you will have the ability to:
-Connect with consumers in their personal spaces and directly market to them through personalized messages broken down to specific markets.
-Elevate your Web presence in the Social Scene with controlled testimonials and broadcasted consumer interactions.
-Merchandize traditional media efforts, prolonging and extending the original value of an interview.
-Create brand awareness in untapped networks by interacting with the community prior to entering the marketplace.
-Lift the brand into the future of communications.